Logos are fun... and frightening.

Fun because they offer a chance for serious creativity. Frightening because people expect a lot of a logo. Logos start a visual conversation with your customer -- they set a tone, and communicate a little of who you are and what you do. They need to be simple, but hardworking. And that's a tough balance to strike.

In order to create a logo, we start by asking you a lot of questions. Many folks roll their eyes about half way through our questionnaire, but quite often clients come back to us grateful for the chance to really think through their positioning and their goals, having to put on paper the business ideas that previously lived only in their heads.